Are you ready to change your perspective? Switch things up with HUGO REVERSED. Discover an urban cocktail with the citrus energy of bergamot and grapefruit, the aromatic intensity of rosemary essence, and a cool twist of Haitian vetiver. Pick up the sleek bottle with its iconic reversed logo, pop the cap and take your day in a different direction. What are you waiting for? #YourTimeIsNow HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else.